Global hospitality brand’s sponsorship coincides with another splash in the Northeast market, the anticipated opening of Margaritaville Resort Times Square this spring
Block Island, Rhode Island — January 26, 2021 — Storm Trysail Club and Margaritaville Holdings today announced that for the second time, Margaritaville, the global lifestyle brand known for escapism and fun, will be the presenting sponsor of the 29th edition of Block Island Race Week, one of the largest and most prestigious big boat regatta in the United States.
“We are elated to be partnering once again with Margaritaville,” says Event Chair, Ray Redniss. “Storm Trysail Club is honored they are continuing to be a part of the iconic tradition that is our 29th Block Island Race Week. Our goals and passions align to create a fun, safe escape for our sailors to kick off their summer.” Redniss added, “This event was founded on the idea that it should be more than just a competitive regatta; there has always been an emphasis on fun, camaraderie and an openness to all kinds of boats and crews. The vibe that Margaritaville adds to Race Week is a natural fit.”
In an effort to provide sailors, friends, and families with something to look forward to in 2021, with health and safety at top of mind, Margaritaville will transform the race tent to a relaxing oasis. Attendees will be invited to enjoy the laid-back lifestyle synonymous with Margaritaville, inclusive of food, entertainment, and games – as well as a sampling of casual-luxe offerings featured at the upcoming Margaritaville Resort Times Square, just a daytrip sail from Block Island. The new property is anticipated to open in spring 2021 and will offer exciting promotions and giveaways throughout event week.
“As we look to lift spirits in 2021 and build our presence in the Northeast through the opening of our upcoming Times Square resort, we are thrilled to bring the Margaritaville state of mind back to Block Island Race Week,” shared Tamara-Baldanza-Dekker, Chief Marketing Officer at Margaritaville.
Over 80 boats have already registered to participate in an expanded number of formats from performance cruising to shorter windward-leeward courses, which will accommodate an even wider array of yachts, from families and friends on cruising boats to world-class Grand Prix teams.
Sailors are encouraged to register and learn more at blockislandraceweek.com. Storm Trysail Club and Margaritaville are committed to putting attendee health and safety at the forefront of the event and are continuously monitoring health guidelines as provided by the CDC and local entities.
Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.
Margaritaville features over 20 lodging locations and over 20 additional projects in the pipeline, with nearly half under construction, two gaming properties and over 60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant. Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more.
To learn about Margaritaville’s commitment to health, safety and sanitation, please visit us online:
FINN Partners, [email protected]
About Storm Trysail Club
The Storm Trysail Club, reflecting in its name the sail to which sailors must shorten when facing severe adverse conditions, is one of the world’s most respected sailing clubs, with its membership comprised of skilled blue water and ocean racing sailors. Founded in 1938, it is currently celebrating its 82nd Anniversary. The club is involved in organizing or co-organizing various prestigious offshore racing events including the annual Block Island Race, the biennial Block Island Race Week, The Ft. Lauderdale to Key West Race, the Pineapple Cup Montego Bay Race, The Down-the-Bay Race in the Chesapeake, The Mills Trophy Race in Lake Erie, and the Wirth Munroe Race from Miami to Palm Beach, Florida. They were also one of the four organizing clubs of the 2019 Transatlantic Race. For more information about the club, visit stormtrysail.org.