Premier Five-Day Regatta Will Conclude with Margaritaville Race Day
Block Island, R.I. – March 26, 2019 – Storm Trysail Club and Margaritaville Holdings today announced that Margaritaville, the global lifestyle brand synonymous with fun and escapism, will be the first presenting sponsor for Block Island Race Week, one of the premier regattas in the U.S. In addition to Margaritaville’s participation in the tent each day during the June 23-28th event, the final race day of the regatta will officially be named “Margaritaville Race Day.”
"Nostalgia and a relaxed atmosphere have always been hallmarks of Storm Trysail's Block Island Race Week," says Vice Commodore and Event Chair, Ed Cesare. "This makes the partnership with Margaritaville a natural fit and we welcome their eager involvement. This new relationship will bring a great vibe to the whole regatta, including the revitalized lay day.”
Margaritaville will transform the race tent, transporting sailors into the brand’s laid-back lifestyle. Live entertainment, the centerpiece of the Margaritaville brand, will take place on-site each day, along with exciting Margaritaville-inspired activities and promotions.
Over 115 boats have already registered for a variety of racing – from "Solent Style" (a combination of short course and distance racing) to cruising and one design – the 2019 Block Island Race Week presented by Margaritaville is shaping up to be an exceptionally lively one.
“We are thrilled to bring the Margaritaville state of mind to Block Island Race Week, a famed sailing event already known for its exciting competition and community spirit,” said Tamara Baldanza-Dekker, Margaritaville’s chief marketing officer. “Margaritaville’s partnership with the Storm Trysail Club will bring added relaxation, fun, and camaraderie to competitors, family, and friends on the island.”
Sailors can register and learn more at blockislandraceweek.com.
Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.
Margaritaville features 17 lodging locations and 24 additional projects in the pipeline with nearly half under construction, three gaming properties and over 60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant.
Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and a new bestselling cookbook – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.
About Storm Trysail Club & Block Island Race Week
The Storm Trysail Club is a private club dedicated to blue water sailing. Established in 1938, the club has a long history of sponsoring inshore, distance and offshore sailboat races, and supporting the interests and needs of sailors.
The purpose of the Club is to promote good fellowship among blue water sailors and ocean racing sailors, and to encourage the sport of ocean racing and offshore cruising. The Club is organized into 10 geographic stations giving it representation in the major sailing centers in America and a base for carrying out its purpose.
Block Island Race Week is the largest big boat regatta in the Northeast with 150-180 boats in attendance. As one of the most prestigious regattas in the United States, it regularly attracts the world’s best sailors who compete in the latest offshore one-designs, grand-prix and cruiser-racer designs. It began in 1965, patterned after the popular Cowes Week in the U.K and runs biennially in the third week of June. The dominant theme is hard racing with fine competition and time for daily camaraderie in complete informality.
Media Contact for Block Island Race Week:
Kate Wilson, Rising T
Media Contacts for Margaritaville:
Samantha Jacobs or Kayla Louttit, Hemsworth Communications